Unveiling the 25 Most Famous French Brands

Updated :
| By : Louise
Louise Simon
Born in Cameroon and adopted at 1 year in France. I spent all my childhood in Alsace before studying in Paris. I like to defend my beautiful country with its strengths and weaknesses. Find me on Linkedin and CV.

Bonjour bonjour ,

Today I would like talk to you of the impact of French brands in the world.

When I was a student in marketing and branding, i was always surprised by the impact of a lot of famous French brands !

So in 2023 I have founded interesting insights I want to share with you !

Don’t hesitate to complete my study in comments… 🙂

— Louise

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25 Famous French Brands (2023 List)

The ranking is from the Kantar Media “Most Valuable French Brands 2023”.

Kantar Media is a global market research and data analytics company specializing in advertising, media, and audience measurement.

I manually selected for you the top 25 famous French brands in 2023 according to Kantar Media.

Ranking is from 25 to number 1 most famous French (from lower to higher valuability):

25. Free – 2,618 M. $

  • Type: French brand
  • Category: Telecom Providers
  • Brand Value: 2,618 M. $
  • Progression of Brand Value between 2021 and 2023: 1%
  • Description: Free is an innovative telecommunications company providing affordable mobile and internet services in France.
  • Website:

24. Givenchy – 2,714 M. $

  • Type: French brand
  • Category: Luxury
  • Brand Value: 2,714 M. $
  • Progression of Brand Value between 2021 and 2023: 26%
  • Description: Givenchy is a luxury fashion and perfume house known for its elegant and sophisticated designs.
  • Website:

23. La Roche-Posay – 2,733 M. $

  • Type: French brand
  • Category: Personal Care
  • Brand Value: 2,733 M. $
  • Progression of Brand Value between 2021 and 2023: 35%
  • Description: La Roche-Posay is a dermatologist-recommended skincare brand specializing in products for sensitive skin.
  • Website:

22. Sephora – 2,789 M. $

  • Type: French brand
  • Category: Retail
  • Brand Value: 2,789 M. $
  • Progression of Brand Value between 2021 and 2023: 29%
  • Description: Sephora is a global beauty retailer offering a wide variety of makeup, skincare, and fragrance products.
  • Website:

21. Decathlon – 2,830 M. $

  • Type: French brand
  • Category: Retail
  • Brand Value: 2,830 M. $
  • Progression of Brand Value between 2021 and 2023: 8%
  • Description: Decathlon is a leading sporting goods retailer offering a wide range of affordable sports equipment and apparel.
  • Website:

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20. Moët & Chandon – 3,180 M. $

  • Type: French brand
  • Category: Alcohol
  • Brand Value: 3,180 M. $
  • Progression of Brand Value between 2021 and 2023: 39%
  • Description: Moët & Chandon is a prestigious champagne producer, known for its luxury sparkling wines and refined taste.
  • Website:

19. Renault – 3,569 M. $

  • Type: French brand
  • Category: Automotive
  • Brand Value: 3,569 M. $
  • Progression of Brand Value between 2021 and 2023: 0%
  • Description: Renault is a global automotive manufacturer, known for its innovative and affordable vehicles.
  • Website:

18. Auchan – 4,016 M. $

  • Type: French brand
  • Category: Retail
  • Brand Value: 4,016 M. $
  • Progression of Brand Value between 2021 and 2023: -13%
  • Description: Auchan is a multinational retail group offering a wide range of products including groceries, clothing, and household items.
  • Website:

17. BNP Paribas – 4,549 M. $

  • Type: French brand
  • Category: Banks
  • Brand Value: 4,549 M. $
  • Progression of Brand Value between 2021 and 2023: 15%
  • Description: BNP Paribas is a leading international banking group, offering a variety of financial services to individuals, businesses, and institutions.
  • Website: www.bnpparibas.com

16. Saint Laurent/YSL – 4,593 M. $

  • Type: French brand
  • Category: Luxury
  • Brand Value: 4,593 M. $
  • Progression of Brand Value between 2021 and 2023: -1%
  • Description: Saint Laurent, also known as YSL, is a luxury fashion house famous for its modern and iconic pieces.
  • Website:

15. Michelin – 5,041 M. $

  • Type: French brand
  • Category: Automotive
  • Brand Value: 5,041 M. $
  • Progression of Brand Value between 2021 and 2023: -5%
  • Description: Michelin is a world-renowned tire manufacturer, known for its innovative and high-quality products.
  • Website:

14. TotalEnergies – 5,223 M. $

  • Type: French brand
  • Category: Energy
  • Brand Value: 5,223 M. $
  • Progression of Brand Value between 2021 and 2023: 16%
  • Description: TotalEnergies is a multinational energy company, focusing on oil, natural gas, and renewable energies.
  • Website:

13. Hennessy – 6,628 M. $

  • Type: French brand
  • Category: Alcohol
  • Brand Value: 6,628 M. $
  • Progression of Brand Value between 2021 and 2023: 43%
  • Description: Hennessy is a distinguished producer of fine cognac, known for its refined taste and exceptional quality.
  • Website:

12. AXA – 6,877 M. $

  • Type: French brand
  • Category: Insurance
  • Brand Value: 6,877 M. $
  • Progression of Brand Value between 2021 and 2023: 21%
  • Description: AXA is a global insurance and asset management company, providing a wide range of insurance products and services.
  • Website:

11. SFR – 6,977 M. $

  • Type: French brand
  • Category: Telecom Providers
  • Brand Value: 6,977 M. $
  • Progression of Brand Value between 2021 and 2023: -4%
  • Description: SFR is a major telecommunications company in France, offering mobile, internet, and television services.
  • Website:

10. Carrefour – 7,048 M. $

  • Type: French brand
  • Category: Retail
  • Brand Value: 7,048 M. $
  • Progression of Brand Value between 2021 and 2023: 7%
  • Description: Carrefour is a global retail leader, operating a chain of hypermarkets, supermarkets, and convenience stores.
  • Website:

9. Cartier – 8,204 M. $

  • Type: French brand
  • Category: Luxury
  • Brand Value: 8,204 M. $
  • Progression of Brand Value between 2021 and 2023: 51%
  • Description: Cartier is a prestigious luxury brand, renowned for its exquisite jewelry, watches, and accessories.
  • Website:

8. Dior – 8,762 M. $

  • Type: French brand
  • Category: Luxury
  • Brand Value: 8,762 M. $
  • Progression of Brand Value between 2021 and 2023: 47%
  • Description: Dior is a luxury fashion house, known for its elegant and innovative designs in clothing, accessories, and beauty products.
  • Website:

7. Garnier – 9,007 M. $

  • Type: French brand
  • Category: Personal Care
  • Brand Value: 9,007 M. $
  • Progression of Brand Value between 2021 and 2023: 16%
  • Description: Garnier is a global personal care brand, offering a wide range of hair and skincare products.
  • Website: www.garnier.com

6. Orange – 18,271 M. $

  • Type: French brand
  • Category: Telecom Providers
  • Brand Value: 18,271 M. $
  • Progression of Brand Value between 2021 and 2023: -9%
  • Description: Orange is a leading telecommunications provider in France and around the world, offering mobile, internet, and television services.
  • Website:

5. Lancôme – 18,296 M. $

famous-French-brands-Lancôme
  • Type: French brand
  • Category: Personal Care
  • Brand Value: 18,296 M. $
  • Progression of Brand Value between 2021 and 2023: 22%
  • Description: Lancôme is a luxury beauty brand, offering high-quality makeup, skincare, and fragrances.
  • Website:

4. L’Oréal Paris – 36,543 M. $

famous-French-brands-L-Oréal-Paris
  • Type: French brand
  • Category: Personal Care
  • Brand Value: 36,543 M. $
  • Progression of Brand Value between 2021 and 2023: 17%
  • Description: L’Oréal Paris is a world-famous beauty brand, known for its innovative and affordable makeup, skincare, and haircare products.
  • Website:

3. Chanel – 57,081 M. $

famous-French-brands-CHANEL
  • Type: French brand
  • Category: Luxury
  • Brand Value: 57,081 M. $
  • Progression of Brand Value between 2021 and 2023: 30%
  • Description: Chanel is an iconic luxury fashion house, renowned for its timeless designs, fragrances, and beauty products.
  • Website:

2. Hermès – 57,482 M. $

famous-French-brands-Hermès
  • Type: French brand
  • Category: Luxury
  • Brand Value: 57,482 M. $
  • Progression of Brand Value between 2021 and 2023: 48%
  • Description: Hermès is a high-end luxury brand, famous for its exquisite craftsmanship in leather goods, accessories, and fashion.
  • Website:

1. Louis Vuitton – 102,177 M. $

famous-French-brands-Louis-Vuitton
  • Type: French brand
  • Category: Luxury
  • Brand Value: 102,177 M. $
  • Progression of Brand Value between 2021 and 2023: 72%
  • Description: Louis Vuitton is a leading luxury fashion house, renowned for its high-quality handbags, clothing, and accessories.
  • Website:

People also ask about famous French brands :

What brands is France famous for?

France is famous for these 5 mots valuable French brands (in 2023) :

  1. Louis Vuitton
  2. Hermès
  3. Chanel
  4. L’Oréal Paris
  5. Lancôme

Note that top 3 of most famous French brands (Louis Vuitton, Hermès, Chanel) belong to the holding of Bernard Arnault LVMH, initials of Louis Vuitton, Moet and Hermès !

Source : Kantar Media “The 50 Most Valuable French Brands in 2023”

What is the most popular French brand in 2023?

The most popular French brand in 2023 is Louis Vuitton according Kantar Media “2023 most valuable French brands” ranking.

The brand “Louis Vuitton” is valued at 102,177 M $.

Louis Vuitton is a luxury French fashion company founded in 1854 by Louis Vuitton and is owned by LVMH in 2023.

What are some old French designer brands?

There is some old French Designer Brands (with year the company was founded) :

  • Hermès : founded in 1837
  • Cartier : 1847
  • Louis Vuitton : 1854
  • Lanvin : 1889
  • Chanel : 1910

Work in progress…please complet in comments ! 😉

What brand is popular in Paris?

There are a lot of brand popular in Paris (France) in 2023 :

  1. Louis Vuitton
  2. Hermès
  3. Chanel
  4. L’Oréal Paris
  5. Lancôme

Note that top 3 of most famous French brands (Louis Vuitton, Hermès, Chanel) belong to the holding of Bernard Arnault LVMH, initials of Louis Vuitton, Moet and Hermès !

Source : Kantar Media “The 50 Most Valuable French Brands in 2023”

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